One could easily say that makeup is the one thing exempt from the "if it ain't broke, don't fix it" mantra. With each new product, it's thrilling to see what innovations beauty brands come up with to improve a formula or design. Brands continue to ramp up their lineups with ingenious formulas and vibrant colors, and we're here for it. Although we're partial to our particular favorites, our heart rates spike with every exciting makeup release - and 2021 is definitely not disappointing. Allure editors eagerly pore over every new launch and emerging brand to find the standouts in the bright, shimmery selections each month. With new makeup dropping at dizzying daily rates, we've decided to make it easier for you to sort through the selection of the latest liners, lipsticks, and the like.
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